We asked several Watchfire Digital Outdoor customers to share their opinions about digital billboards, and they told us plenty — unscripted and on the record. Watch the video to get an independent billboard operator's perspective on how digital billboards compare with poster or vinyl.
From choosing a digital billboard manufacturer, to what it takes to sell digital advertising, benefit from their experience and grow your outdoor advertising business.
"I'm an old-school billboard guy. We like our old boards. However, the digital
is a completely different marketplace. It's a different medium, and you really
have to look at it that way. The flexibility — how quickly you can take a message
to the market — doesn't compare to any other media format. It is officially
the fastest media form out there."
— Nick Keyes, Jr., Vice President, Key-Ads Outdoor